个人简介:
邹雯莉是香港中文大学(深圳)经济与管理学院市场营销助理教授。 邹教授在香港大学经济及工商管理学院获得市场营销博士学位,她的研究兴趣包括服务营销以及消费者战略,如顾客拥挤管理。
学术著作:
Academic Publications:
1. Zou, Lili W., Ricky Y.K. Chan (2018). Why and When Do Consumers Perform Green Behaviors? An Examination of Regulatory Focus and Ethical Ideology, Journal of Business Research. Forthcoming
Work in Progress:
1. Perceived crowding and contrived similarity, with Bennett Yim and Echo Wan
2. Social crowding vs. spatial crowding and anthropomorphism, with Echo Wan and Bennett Yim
3. Customer delight: A social comparison perspective, with Bennett Yim and Kimmy Chan
4. Service-sales ambidexterity: A multi-level analysis, with Bennett Yim and Kimmy Chan